Matt Hill

Matt Hill

Session 2

Thursday March 10th - 8:30am

EXTRA! EXTRA! A Session on Internal and External Social Media Promotion of the Scholastic Music Program

Session Description

Thesis: We live in an age of technological immediacy in communication. The cell phone is the new television, and is the vehicle through which our musicians and audiences are going to become aware of what we do.

Charge: With a heightened awareness of social media’s hold on communication, we must become strategically active on social media platforms for the purposes of: internal communication, ensemble recruitment, relationship cultivation with community organizations, and advertising for our concerts/events.

This presentation provides practical strategies for using social media channels to promote auditions, performances, highlight current and alumni musicians, branding annual events, the difference between 'pages' and 'groups' for internal and external promotion, uses for monthly newsletters, possible sponsor relationship engagement, among other topics.

Clinician Bio

Dr. Matt Hill earned a Master’s degree in Choral Conducting at Oklahoma State University in 2012, and a Doctorate in Choral Conducting at the University of Nebraska at Lincoln in 2019. Dr. Hill joined the Peru State College faculty in September, 2014 as Director of Choral Activities. He founded Sing Omaha in 2007. This nonprofit serves as the nation’s only K-12/adult choral arts organization, and offers eight choirs which serve more than 350 singers annually. Dr. Hill serves as Executive Director and Artistic Director of Sing Omaha, conducting three choirs, teaching applied voice, and overseeing a faculty of thirty educators. He is a two-time Choral Conductor of the year in Nebraska (2015 and 2019), and won the Teaching Excellence Award at Peru State in 2019.