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Touring with
the King's Singers On the road again….. by Doug Anderson |
It all began in 1976 at the B. C. Music Educators Convention when John Trepp made sure that I came home with an LP recording of “Lollipops” by The King’s Singers. The Singers, founded in 1968 at King’s College Cambridge, were a hot new item in Canada but were yet virtually unknown in the U.S. My ears glowed—I was hooked. Another guest teaching assignment in Canada the following year allowed me to expand my LP library with three or four additional titles purchased at the college library. I developed a listening lesson, “Choral Excitement, Through Timbre and Energy” using this material and schlepped it around to various choral gatherings where the reaction was always the same: “Where can I get these recordings?” I In 1985, The King’s Singers did an evening spotlight concert at the ACDA National Convention in Salt Lake City, Utah, and, with their permission, DJ Records was their official presence in the Exhibit Hall. They were dynamite, with America’s refined choral directors on their feet stomping and cheering for more. Picture this: we shared a single booth, eight-foot front, with Stanley Schmidt and his new Omaha company, Collegium Records who was promoting a young English composer, John Rutter, and the Cambridge Singers. John was in the booth with Stan some of the time and The Singers would come by to sign things and we were swamped! I ordered a ton of stuff to be sent directly from New York to my booth but even with unbelievable sales I had quite a bit to take back to my attic in McMinnville. Then in the early fall of 1986 our phone rang and it was a call from the London agent of The King’s Singers: “We have just had a falling out with the folks who do our U.S. tour sales. We understand you may have some recordings left from the Salt Lake convention and we were wondering if you would be so kind to distribute them to the venues of our October U.S. tour? It will most likely be a one-time-deal because we are going with Capitol Records next and we expect they will do our consignment sales.” “YES!!” I thanked my Methodist angels, and soon into the project I was sure that no mega company like Capitol was going to want to fuss with the individual requests of each venue, nor be interested in taking back the unsold product, and I knew I was on to something that could be quite interesting! I was right! London calling again, “Thanks for doing our October tour. Capitol wants nothing to do with consignment sales and we would like you to continue with us if you are willing.” In the years that followed the business grew at a comfortable pace that still allowed me to be a busy choral director and by now my dream of “having my catalog on the sales table,” my sales table, had come true many times over. I served their tours providing recordings on consignment to the “Symphony Volunteers” at each venue who did their best to sell the goods. Except for summer tours and some West Coast weekends, we were not able to leave the classroom, obviously, to travel but we did discover that when we were able to do the sales we doubled what the well-meaning “Volunteers” were able to do. As my 30 years at McMinnville High School were drawing to a close Janet and I saw an opportunity for something to keep me busy in retirement. We were very close with the Singers by now but I still did not know if they would accept “a 7 th” tagging along on their tours. “Are you crazy!? We’d love to have you along! Do you know what you’re getting yourself into?” So that’s how we got to the present time. That’s more than you thought you wanted to know but I get asked nearly every night, “How did you get this job—and, can I have it when you are done??” But it’s a good story of The Lord opening windows; the recipient leaping blindly through; and Him giving the strength to carry out the assignment. A day on the road starts before the sun is up to take the first flight out of town. The Singers usually take a more sensible mid-morning flight to arrive in time for a 2:30 rehearsal, but I like to get there early so that I have plenty of time to find a strange hotel, in a strange new town, on strange roads in a strange rental car. The Singers are met at the airport by a representative of the venue, and whisked away in a large window van by a driver who knows the way to the strange hotel. Every concert day they have a two-hour rehearsal in the hall where they will perform that night. During this time they are usually preparing new material for a concert a month or so away or refining material that will appear later in this same tour. The stage crew is setting the lights and, seldom, if sound reinforcement is needed I will work with the sound man to get a boosted acoustic feeling in the house. One or more of the Singers will come into the house to make sure the sound is what they want. Yes, it is very cool to be the only person in a 1,700 seat hall to witness how these guys put it all together. At first I just sat there soaking it all in, pinching myself all the way, until one day Steve calls out, “Doug, how’s the balance out there?” Whoa! “I don’t have my judge’s ears on, Steve, but if that’s what you want I’ll sharpen my listening!” I seldom offer any suggestions, are you kidding, but if they ask I’m prepared now! One time, at their first TV appearance on the Hour of Power from the Crystal Cathedral in Garden Grove, California, we were there at 8:30 a.m. for a sound check before the two services that would follow. Here they had to be on-mic and, being this close to Hollywood, the graphic equalizer was set on the “hot” side. I wasn’t about to go to their sound man and ask him to roll off the highs but I had to do something because this was not “The King’s Singers sound” I was hearing. They were doing “You Are the New Day” and I boldly went up to them with, “guys it is very bright out here. They’re not going to change the settings so make the timbre as mellow as you can—bring on the velvet.” I have never heard “New Day” any better than that morning. Dr. Schuller was speechless, “Wow! WOW! You guys are without peer. You are welcome back here any time you come to LA!” I digressed…After rehearsal the Singers go to the dressing room for tea. This is part of their contract. They are usually served cold-cuts and fruit with tea or juice. Sometimes there will be someone with British experience on staff and they will prepare a true tea and crumpets offering which is always well received. My observation is that the guys really like a good bowl of home made soup about this time of the day. This is also a time of day when they will have brief business meetings or make some future tour sketch plans. I’ll hang out for a sandwich and fruit drink if there is food left over but I leave if the talk seems a bit private. After tea they go back to the hotel to rest to arrive back at the venue about 20 minutes before show time. This is also about the time I start setting up for the evening sales. It is important to start this process early so the table is set before the doors open for the audience. I like to have three tables so I can set up three displays, side by side, because the more people that can get to the product the more likely they will find what they are looking for. Many times I do the sales by myself but often there will be a “Symphony Volunteer” to help. Also I appreciate the help of a few avid fans who come to concerts often and are now experienced in how to run the stand. Our daughter, Kris, who manages website sales, and my wife Janet, who manages me, are great help when they join me at West Coast venues. The concert is usually right on two hours. An important part of the evening for The Singers is to come to the lobby to meet the audience. This is a plus to sales, as well, because when the customer learns they will get to meet The Singers for an autograph it often flips the “buy now” switch. Sales are usually very good in this “get-‘em-while-they’re-hot” post-concert environment with a consistent tour average running about $3,300 (165 CDs). We had a $9,600 night at the Texas Music Educators Convention once and our best selling city is Salt Lake City, Utah where we have had several nights in the 8’s and 9’s with the top being $9,800. This takes two sales areas and a well coordinated team of volunteers. My students would say, “Mr. A. you must really be rich selling all those CDs!” “Wealthy, no; enriched, YES!” I run this as an independent business and my time is paid entirely by the sales--after cost of merchandise, travel expenses, shipping to the venue, and a percentage to the house are take out. I pack the unsold product with me on the plane the next morning to give it another chance to find a home. My “bennie” is IMG Artists in New York books 7 rooms at the hotel, now, so I get a nice place to stay, and a chance to share a meal with the guys now and then, but this, too, goes on my credit card. I usually get to start using this room about midnight for about five hours before repeating the travel, rehearsal, and sales at a new strange place the next day. Every day is a new adventure with a book full of fun stories to tell after eleven years of doing this. A most memorable one would be in San Francisco where we did a Friday concert before I retired from the classroom. We taught all day, and then Janet and I got a flight out of Portland, hailed a cab to the Herbst Concert Hall on Van Ness in time to set up and sell. After the concert we were invited to a reception at the British Consulate and included in the guest list were several members of Chanticleer. Pretty high steppin’ for a couple who left an Oregon classroom about 9 hours before! One afternoon in New York City I spent in Clinton Studio experiencing the recording of “ Kokomo” with Bruce Johnston of the Beach Boys producing and running the knobs in the control room. It was an 8 hour stint with several of the brass from BMG and IMG Artists in the room as well. At 10 p.m., with the tune “in the can,” we enjoyed the walk back up to the hotel on Broadway through Times Square which was a first-time experience for most of The Singers. We just do sales in the U.S. but this assignment also brought us four days in Bermuda where we were treated like kings right along with The Singers and a week in England for the 30 th Anniversary celebration concerts where honored guests included past Singers Brian Kay, Bill Ives, Alistair Hume, and Jeremy Jackman; several of The Swingle Singers; Mr. & Mrs. George Shearing, and Sir Neville Marriner. We stayed with David in the Winchester area, toured the Cathedral, and then went shopping for a new sailboat! We stayed with Phil across the street from Salisbury Cathedral and went to evensong, with David filling in for an ill alto. We stayed with Nigel in the Cambridge area and took a walk through Kings College “where it all began.” He fixed a wonderful Sunday dinner for us with other guests being Andy Grey and Dave Thomas, who were with The Swingle Singers at that time, then we watched some soccer (foootball) on the telly, and during Janet’s nap he took me for a very fast ride in his very fast car! This assignment has taken me to some of the finest halls in America including Carnegie Hall and Lincoln Center in New York; The Kennedy Center in Washington, DC; Spivey Hall in Georgia—and also to Storm Lake, Iowa, Hesston, Kansas, and Tishomingo, Oklahoma. And this brings me to some other important things that need to be said here. I have been privileged to experience a pretty complete “behind the scenes” picture of The King’s Singers by now. On the February ’05 tour we played Washington, DC and Rexburg, Idaho and the Singers treat each concert with equal importance. I am proud to tell you that what you see on stage and in the lobby after the concert is what I see of The King’s Singers all the time. These are fine English gentlemen who make beautiful music because they respect each other and are kind to each other and everyone we contact. I have seen them disagree with each other, but never get angry. In rehearsal they each express their own opinion, the opinion is discussed and put into the total picture and what we hear from the stage is music that truly illustrates the meaning of “ensemble.” I am also pleased to say that they often express their appreciation for my contributions to the team, sometimes even seeking my advice, and very interested in “how’d you do tonight?” at the close of sales for the evening. Thanks, guys, for letting this ol’ guy tag along! I’m a most happy fella! …and I just can’t wait to get on the road again! The King's Singer website (Doug's page): http://www.kingssingers.com/music/recordcompany_djrecords.htm
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